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JOIE
Our Philosophy
Each piece is crafted to embody Joie’s signature balance: effortless, easeful, luxurious. The brand’s guiding principle is simple — clothing that makes her feel confident, pretty, and at ease from weekday through weekend.
OUR STORY
Founded in 2001, Joie has become one of the most sought-after contemporary brands, known for its romantic blouses and coastal-inspired aesthetic. Today, it is a full lifestyle collection offering modern, feminine pieces with timeless appeal.
Our Aesthetic
Joie blends artisanal textures, natural fabrics, and playful yet refined color palettes to create designs that feel feminine, confident, and effortlessly stylish.
BRAND DETAILS
Effortless
A modern, relaxed approach to dressing — pieces designed to transition seamlessly from weekday to weekend.
Romantic
Artisanal textures, natural fabrics, and fluid silhouettes rooted in a feminine, vintage-inspired aesthetic.
Confident
Designs that empower her to feel pulled-together and poised through every part of her day.
Feminine
Soft, romantic details define Joie’s signature look — never overly delicate, always thoughtfully refined.
EVENTS
CELEBRITY HIGHLIGHTS
