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PARIS HILTON
about
Innovator, podcast host, investor, TV star, advocate, artist, and more. One of today’s most recognizable entrepreneurs and international influencers, Paris Hilton is a pioneer in television, podcasting and NFTs and an innovator in building businesses, social media and celebrity branding.
INFLUENCE
She's a media personality, entrepreneur, and influencer known for her impact on pop culture, social media, and activism. She leverages her massive online presence to connect with fans, promote her businesses, and advocate for important social issues.
THE BRAND
74.4 M FOLLOWERS
TikTok: 9.6 M
Instagram: 26.2 M
X: 16.6 M
Youtube: 1.3 M
Facebook: 9 M
RECORD GROWTH
Record year-over-year- digital growth
• 20% growth on Instagram and TikTok
• 40% growth in video views
• 22% Instagram growth rate - higher than everyone in our industry competitive set
• Over the past year, Paris was mentioned in the press 205,000 times, which is a 34% increase compared to the year prior.
HASHTAGS
#ThatsHot
6.88B TikTok Views
#ParisHilton
4.4B TikTok Views
#Sliving
636M TikTok Views
profiles
